Esteem vs Stereotyping – the Nature of Prejudice

Stereotyping the nature of prejudiceAs esteem has a double impact on the persons being involved the same happens with stereotyping.

When we give esteem to the persons around us it helps them as well as ourselves.  Giving esteem encourages us in our own self-esteem and good feelings.

When we are stereotyping others it has the same negative impact on us as it has on the persons being touched by it.  The team of Michael Inzlicht, an associate professor of psychology at the University of Toronto found that stereotyping has a lasting negative impact on us.

In order to determine whether negative stereotyping in a particular situation had lasting effects, Inzlicht’s team performed a series of tests. They placed participants in situations where they had to perform a task in the face of negative stereotyping. After the participants were removed from the prejudicial situation, researchers measured their ability to control their aggression, eat appropriate amounts, make rational decisions, and stay focused.

Their results show that prejudice and stereotyping have lingering adverse impacts.

Living esteem prevents us from stereotyping by two reasons. First we realize that everything we do has the same impact on us as it has on the people.  Second esteem makes us see people in their own uniqueness which prevents us from stereotyping.

The Nature of Prejudice

Stereotyping the nature of prejudice

Book Facts

  • Author: Gordon W. Allport
  • Introduction: Kenneth Clark
  • Foreword: Thomas Pettigrew
  • Publisher: Basic Books; Unabridged edition (January 22, 1979)
  • Paperback, also available as Hardcover
  • 576 pages

Now this classic study is offered in a special unabridged edition with a new introduction by Kenneth Clark of Columbia University and a new preface by Thomas Pettigrew of Harvard University.Allport’s comprehensive and penetrating work examines all aspects of this age-old problem: its roots in individual and social psychology, its varieties of expression, its impact on the individuals and communities. He explores all kinds of prejudice-racial, religious, ethnic, economic and sexual-and offers suggestions for reducing the devastating effects of discrimination.The additional material by Clark and Pettigrew updates the social-psychological research in prejudice and attests to the enduring values of Allport’s original theories and insights.

Reader reviews

The book is a product of its time but this does not invalidate it, rather, it emphasises that what Allport wrote in the first paragraph of the introduction to his first edition is still equally relevant over 60 years later. If it never occurred to you that social progress is lagging far behind technological progress, then this book provides your wake-up call.

Still the standard on this timely subject.

Dr. Gordon Allport’s study of prejudice is a must read for anyone who wants a better understanding of human behavior.

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